Higher-ed advertising often drowns in generic stock imagery and repetitive claims. To break through for SDSU’s Fowler College of Business, we developed a dynamic GTM strategy anchored by a bold single-minded proposition: "Empowering your next bold move." Grounded in SDSU’s brand identity, the campaign paired hyper-relevant messaging with precise geographic geofencing across California, the Pacific Northwest, and the Midwest to reach adult learners where they are. By combining conversational social ads, programmatic display, and AI outreach, we established a scalable funnel that drove real conversion.
